Have you ever tried stroking your head while patting your stomach at the same time? Today we’re going to talk about a similar task for a copywriter: creating an SEO article that readers will love.
Writing an interesting SEO article is quite possible. Basically, it is a combination of two separate tasks: research creation and writing. Separately, they are quite doable, but to combine them you have to try.
The good news is that the search engines are on our side. They strive to rank higher, interesting and useful content for their users.
This means that writing a high-quality, easy-to-read article should be at the heart of your SEO strategy. It can lower your bounce rate, increase your natural inbound links, and signal Google that your content is better.
So how do you write such a text? It’s not as difficult as you might think.
Write for readers not robot engines
Sounds obvious, doesn’t it?
But most of us don’t write for our own readers. We write for who we think we are. We create the content we deem necessary. This trap is easy to fall, but also easy to avoid.
The first step is to determine who your target audience is extract data from Google Analytics, ask your customers about their customers or see the comments left under your articles. It is much easier to write for your audience if you know who they are. Avoid wide coverage of content, don’t reach out to the masses, give your readers something personalized, addressed specifically to them. Believe me, it will make you want to come back to yourself and don’t be afraid to use the words “you” or “you”. This is another signal to your reader that the content was created for them.
However, the best way to write for your readers, and perhaps the easiest of all, is not to waste their time! Tell them immediately what they’ll get from your content, succinctly convey the essence of the article, and avoid superficial or repetitive information.
Entertain your readers
We all want to have a little fun , If you can write articles with a touch of humor and intrigue, your readers are likely to become regular readers.
If you can’t, at least write the text in an accessible and understandable way , if there are difficulties with this, for example, due to complex topics, at least try not to write in a boring way. After all, nothing makes readers leave your site faster than boring content.
How can you avoid this? A smart combination of customization and a smart syntax strategy: Try alliteration, rhyme, and repetition of key phrases (non-SEO).Arrange the sentences to create rhythm. It really works! Speak in the present tense, it carries more energy.Replace the formal tone with a casual tone. It is easier for us to perceive information when we feel like we are talking with a friend.
Don’t be afraid to personalize the author, let your personality shine through. Share your own opinion or a short story in the text, joke. Allow yourself to make subjective judgments more often, remembering to emphasize that this is only your point of view.Apply sensory writing (use imagery to influence the reader’s emotions).
Remember to use the formula AIDA (Attention, Interest, Desire, Action). Build the text according to the principle: attention, interest, desire, action. It is in this sequence that the content should influence the reader.
Most importantly, don’t let your own lack of energy show up in the text (don’t let them see you sweat). If the reader notices that the author is bored, he will be bored too.
Gain the trust of readers
What comes to your mind when you think about building trust? Recommendations and certificates? How about flawless performance?
This last option is considered by most to be the last option. It doesn’t have to be that way. Wrong wording, grammar, and spelling tell your audience that you are incompetent.
Why is this bad? Readers who don’t trust you won’t link to you or share your content. Most likely, they won’t even finish reading it. It’s not new information, but it’s easy to forget when you focus on the big picture. So prove that you are trustworthy:
Check your grammar, spelling and punctuation carefully and avoid overdoing it Avoid exaggeration: intensifiers such as “very” or “really” are generally not necessary. Check the accuracy of your own statements: Phrases like “We have the expertise” are incorrect and will cast doubt on some readers.Avoid stop words and read the text aloud before posting, it will finally help you make sure it is correct.
Remember to research information and refer to reliable sources. If possible, write on topics that you really understand. If you need to write about something that you are not familiar with, don’t be lazy to spend time studying other material on that topic. Sometimes an informed external opinion is just what the text needs.
Write with a purpose
Tip: Writing the required number of characters is not considered a goal and the placement of keywords on the page as well Rhetoric agree that argument is the basis of all persuasive speech, this principle should be taken into account when writing articles. Your letter must have an informative value and be supported by arguments, that is its purpose. If you meet this requirement, everything from handling calls to action to targeting long tail keywords will be much easier. If you don’t know what your goal is, try creating it with the user’s intent in mind. One of three main types of search intent can help you: browse queries, information queries, and transactional queries. For example, you intend to educate your readers on the value of quality writing.
Once you’ve determined your goal (or intention), every word, phrase, and call to action should state it. Imagine that the words represent your budget, then every sentence uttered aimlessly will be a waste of resources.
If you’re having trouble covering a topic, try using the popular inverted journalist pyramid model. The most important information goes into the articles first, then you find out the details and go into the details.